One of the first steps for anyone who wants to start a website is to get a domain name. To further confuse matters, the actual phrase for this is ‘domain name,’ and rather than purchasing it, you can only register the right to use it. Having said that, picking the appropriate domain name is crucial for your brand as well as helping your website get found online. We’ll walk you through the process of choosing the right name for your website and how to register it.
Extensions and Domain Names
Websites, like persons, have two separate elements in their names: the first comes before the dot, and the second comes after it. The name you choose for your website before the dot is similar to a person’s forename in that you have complete control over it – albeit there are certain restrictions.
The domain extension is the second element, and your selections are much more limited here, but the selection has grown in recent years. Because the purpose of a domain name extension is to categorise websites based on their nature, location, or both, the options are limited. For example,.com is for commercial firms,.co.uk is for UK businesses, and.org is for non-profit organizations. In recent years, a far larger selection of domain names connected to specific sorts of businesses or locations, such as.accountants,.cafe, and.london, has become accessible.
Consider These Factors When Selecting the Ideal Domain Name
When choosing a domain name extension, both brand and search are important factors to consider. Yourbiz.cafe, for example, may be perfect for your brand, but yourbiz.co.uk may help more people find you. Before making a selection, you must balance the advantages and disadvantages of each option. Some people may trust the more established domain extensions (.com,.co.uk, etc.) more at the moment, but this is likely to change as the newer names become more well-known. The latest extensions are quite useful for branding and displaying what type of business you have or where you are located.
Another consideration is that no two domain names may be similar. This could indicate that the domain name you truly desire has already been registered by another company. You’ll have to choose a new name or extension if this happens. This is sometimes accomplished by adding a word to the domain name. If mybiz.com is already used, you may go with mybizleeds.com (or mybiz-leeds.com) or even mybiz.co.uk. When choosing a domain name that is similar to another’s, think about whether internet users will be confused about which site they need to visit.
When it comes to settling on a name before the dot, branding and search are also significant. In recent years, there has been a trend to include search-related terms in domain names in the hopes of improving their ranking for specific searches. This is why domains such as accountantsliverpool.co.uk and builders-norwich.com exist. Again, you must carefully examine if you should utilize these names, adhere to your brand name, or combine the two.
It’s also worth thinking about a domain name that’s short, memorable, and easy to spell. Although typing a complete web URL (e.g., https://www.mybiz.com) into a browser’s search bar is uncommon, search engines must still comprehend what the searcher is looking for and the searcher must be able to recognize your website among the results displayed. The easier it is for them to do so, the more visitors will come to your site.
Registration of Domains
It’s vital to keep in mind that no one may buy a domain name outright. The privilege to use it is what you pay for, and registration normally lasts one or two years. You have the option to renew your registration for another year or two after it expires, and you can do so indefinitely. If you do not renew your registration after it expires, ICANN, the Internet Corporation for Assigned Names and Numbers, will make it available for registration to another individual or organization.
Websites become incredibly important assets to a business as they gain in popularity and attract more visitors. If you have a successful website and let your registration lapse, the next person who registers it is likely to benefit from all of your hard work. If you have to start over with a new domain, it could take years to recover the quantity of visitors you lost. As a result, most web providers allow you to renew your registration automatically. You can sell your registration to another company rather than letting it expire if you no longer require it.
Finding and Registering a Domain
While there are many factors to consider before deciding on a domain name and extension for your website, determining whether it is available and then registering it is a simple process that can be completed straight through our website.
Simply go to our Domain Page, type the domain name you’re looking for into the search field, and you’ll get fast results as to whether it’s accessible. We’ll also show you similar domain names and extensions that are available, as well as their registration costs. If you find the perfect domain, simply click the add to cart button, and the domain will be yours once you pay.