1. Complete the Information About Your Business

When a user accesses your GMB page, we make sure they can get the information they require. One of your main client touchpoints is your GMB profile. We urge visitors to your website to take the desired action, whether it is to call, visit, or browse your social media pages.

A complete business profile includes information such as the name of the company, its phone number, its address, its website, its category and description, a link to Google Maps, its working hours, a frequently asked question section, pictures of the company, customer reviews and ratings, related searches, and more.

We increase the credibility of your brand by adding a local phone number to your Google My Business profile. Additionally, it streamlines the call procedure, which can eventually result in more phone calls and conversions. It shows that your company encourages consumer contact. We make sure the information on your website is consistent with your contact information and other brand information.

2. Make the most of GMB’s call tracking options

Google enables you to get precise call data without altering the consistency of your name, address, and phone number (NPA) by adding a GMB call tracking number. Call management functions, call recording listening, lead quality evaluation, and call volume tracking are all made possible by call tracking capabilities. Include your primary phone number in the phone number field, along with two extra numbers.

We add your GMB call tracking number by following these easy steps:

1. Fill out the primary phone field with your call tracking number.
2. Fill up the additional phone field with your primary business line.
3. By using your primary contact number as an additional phone number, you can maintain connectivity with all of your company’s listings on Google My Business and throughout the Local Search Ecosystem.

You can examine your lead and conversion chances by using the personal-level data, such as call records and durations, that you obtain from GMB-focused phone calls. Your organic SEO and pay-per-click (PPC) marketing strategies can both be improved.

3. Compose a thorough and interesting GMB description

Potential clients might check on Google My Business Optimization to see if your business offers the services they require. The next step is to complete your business description, which is an area where you may offer important information about your brand, once your GMB listing is up to speed.

Following these rules can help you write a thorough business description:

1. Use a couple of high-value keywords.
2. Emphasize your distinctive selling propositions (USPs);
3. pique interest
4. Briefly describe your approach to customers and distinctive tactics.
5. Use descriptive words like “personalized,” “reliable,” “all-inclusive,” etc. throughout the content.
6. Check to see that your company description accurately reflects your brand’s message.

Because GMB descriptions are limited to 750 characters, we take care to express your vision and goals, primary brand products, and distinctive value propositions in great detail.

4. Post high-quality pictures

Your GMB listings perform better with photos. Therefore, you must make sure that everything is SEO-optimized, including the format, image quality, and alt tags. Marketers frequently ask how to enhance photos for Google My Business. Choosing professional images is no longer the only step in posting photos to GMB.

The brand logo and cover photo are the two most significant visuals on your GMB page. Additionally, you can upload pictures of your personnel in action, your storefront, and other things that highlight your USPs. To promote brand awareness and foster client trust, we use the same image on your website. We make sure that the photographs you upload have the right keywords, are unaltered, don’t have too many filters, and are renamed with detailed descriptions.

5. Add pertinent content to the posts area of your GMB

This is a great strategy to increase your local search exposure because there is a post part where you can share your latest updates, advertise special offers, or highlight your products.

There are five different post types:

1. What’s New – This post type functions as a microblog where you can share pertinent blog posts, company updates, client testimonials, or customer evaluations. A 30-second video or GIF, up to 10 photos, and 1,500 characters are the character limits for each new post. To make the most of this occasion, include the readers and thoroughly explain your most recent offerings.

2. Products – Emphasize your most recent brand developments and place your top products in front of your target market. A price range, a fixed price, or simply leaving the field empty are all acceptable options.

3. Offers – Promote your distinctive offerings with deals and offers. To draw attention to your offerings, offer posts include a bold yellow tag, promo validity, and coupon codes.

4. Welcome Offer – Welcome Offer posts were introduced to help businesses in the Google Maps app turn followers into consumers. Welcome Offer posts are only visible to users who follow your business. You can also let your followers know about special deals and freebies.

5. Events – This is a promotional tool where you may share information about your most recent conference, webinar, or other event you are organizing. Be sure to provide the proper event schedule, including the start and end times. Keep in mind that the title can only be 58 characters long and the event post can only be 1,500 characters long.

In addition to posting, we include CTA (call-to-action) buttons on your Google My Business postings to make it simple for online users to access your material.

5. Add pertinent content to the posts area of your GMB

This is a great strategy to increase your local search exposure because there is a post part where you can share your latest updates, advertise special offers, or highlight your products.

There are five different post types:

1. What’s New – This post type functions as a microblog where you can share pertinent blog posts, company updates, client testimonials, or customer evaluations. A 30-second video or GIF, up to 10 photos, and 1,500 characters are the character limits for each new post. To make the most of this occasion, include the readers and thoroughly explain your most recent offerings.

2. Products – Emphasize your most recent brand developments and place your top products in front of your target market. A price range, a fixed price, or simply leaving the field empty are all acceptable options.

3. Offers – Promote your distinctive offerings with deals and offers. To draw attention to your offerings, offer posts include a bold yellow tag, promo validity, and coupon codes.

4. Welcome Offer – Welcome Offer posts were introduced to help businesses in the Google Maps app turn followers into consumers. Welcome Offer posts are only visible to users who follow your business. You can also let your followers know about special deals and freebies.

5. Events – This is a promotional tool where you may share information about your most recent conference, webinar, or other event you are organizing. Be sure to provide the proper event schedule, including the start and end times. Keep in mind that the title can only be 58 characters long and the event post can only be 1,500 characters long.

In addition to posting, we include CTA (call-to-action) buttons on your Google My Business postings to make it simple for online users to access your material.

6. Keep an eye on the GMB Q&A area

Customers may interact with brands, voice their problems, increase local company exposure, and develop your GMB profile through the Google Q&A area. We make an effort to offer insightful, accurate information and courteously and professionally address any queries or issues. This improves brand perception and fosters greater consumer trust in your company.

Our Google My Business Optimization Service Will Assist You in Claiming Your Google Listing, Updating Your Accurate Nap Information, and Properly Optimizing It So That Local Customers Can Find It.